Description Of A Nurse At Amber Glen Alzheimer s Special...

Parkland College English 102-025 Memorandum To: Students, Parkland College From: Blessing Atekha, English 102 Student, Parkland College CC: Patty Flym, Licensed Practical Nurse, Amber Glen Alzheimer s Special Care Center CC: Angela Gulick, Professor, Parkland College Date: April 8, 2015 Subject: Communication in Nursing Memorandum Introduction: Since I was about ten, I have always wanted to be in the health field. My mother is an R.N and my uncle is a Nephrologist (kidney surgeon). I love the healthcare field and the thought of helping people. Currently I am a C.N.A and my major is nursing. When deciding the person to interview I knew exactly who I wanted. Patty Flym is the Nurse at Amber Glen Nursing home, which happens to†¦show more content†¦This memorandum will discuss different communication skills in nursing such as written, visual, verbal, non-verbal and listening communication skills. Audiences for Nurses: Patty Flym, is a Licensed Practical Nurse of Amber Glen Alzheimer s Special Care Center. As a charge Nurse Flym has had great deal of experience with communication in a healthcare setting. According to Flym there are multiple audiences in the Healthcare setting, such as residents, family of residents and the healthcare team. Flym stated that one of her audiences is the D.O.N (Director of Nursing), the D.O.N is in charge of the activity that goes on the floor. She/he supervises all the patients at the facility; following the D.O.N is the administrator whom is in charge of the policies and the orientation of the new employees. Lucky, I have the opportunity to work as a Certified Nursing Assistant at Amber Glen Nursing home. As a C.N.A I have to communicate with both my health care team and the family members of our residents. It is essential to communicate with the residents family members because their statements are crucial their care plan. Written Communication Skills for Nurses: Written communication plays a vital role in healthcare settings because it provides the facility with a permanent record of the residents and their care plans. Flym stated as a nurse written

The Loss Of Marine Life - 1033 Words

It is possible that in our lifetime many marine life forms will be on the verge of extinction or placed on the extinct animals list. This loss of marine life will be placed mainly because of the actions of human advancements and achievements using fossil fuels as energy.. With the loss of these micro organisms large animals will not have enough food to survive. This would create problems in our social and economic life. As humans we rely on the oceans for almost everything. Much of our food , clothing, cleaning products and cosmetics come from the watery ocean. However with loss of these small creatures our financial background could crumble. The ocean contains traces of thousands of marine species of different shapes and sizes, from the†¦show more content†¦However; carbon dioxide can also change the chemistry of the ocean. This change called ocean acidification. The excess carbon dissolves with the oxygen in the water, creating a chemical called carbonic acid. This acid causes the ocean to become more acidic. In eighteenth century the ph was 8.16 which was slightly basic. Currently, the ph is around 8.07 which is slightly acidic.While this slight change may not seem outrageous it is causing some of marine life struggles. The acid melts the shells of pteropods causing a low supply of food that would support larger fish. Carbon dioxide is caused by both natural and irregular causes. Naturally, carbon dioxide is created by processes such as volcanic eruptions and naturally occurring forest fires. Further, man adds to these gases by the burning fossil fuels. This can be caused in a multitude of ways such as that of deforestation, industrial production and common activities such as driving around in your car.. These processes release many natural gases into the atmosphere causing a blanket of greenhouse gasses. Greenhouse gases such as carbon dioxide and oxygen help keep the environment regular but in excess these gasses cause horrible effects. In fact, every year there is about ten billion tons of carbon dioxide released by human activities. These gases are stored in the atmosphere , plants, and the ocean. .Nasa scientists said

Microcosm of Nature free essay sample

It’s a shame that I do not have any grandiose stories to tell. What I do have is a scenic backyard. The funny thing is that this backyard harbors all my creative. Writing has always been my passion – my backyard is the place where I write the best. I am not sure if it’s the scenic field, the mysterious forest, or the way the light hits the patio in the late afternoon, but this place resonates with all m internal curiosities. I am sitting on a beach chair as I write on a pap of paper and midnight black pen; I get a waft of the chlorine from the pool and it takes me back. Back to the days when everyday was a great day and I was too ignorant to not have a smile plastered on my face. Then I glance over and see honey bees pollinating and although I have a phobia, I am glad they are doing their job. We will write a custom essay sample on Microcosm of Nature or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Without them there would be no vegetation that harnesses my creativity. I still long for the days day where its seventy degrees with a light breeze and there is just one cloud in the sky, just so I know I am not dreaming. The cool touch of the stone patio feels like the cool sand between my toes in Jamaica, but also resembles the relief I get when taking off my ski boots in Colorado. This backyard can take me anywhere – it’s rather absurd. I never run out of ideas when writing in this realm; I have poems ranging from pine cones to the blue sky to contrasting the aesthetics of the landscape during the four seasons. I believe that I can create here because there is not the hustle and bustle that manifests itself in every other setting of my life. This feels more genuine than sitting on a desktop and the million distractions it provides and simultaneously writing the most important essay in your life – not exactly my cup of tea. Perhaps my imagination needs serenit y for it to be birthed. Nature is not my only infatuation. The suave nuances of a smoky cafe are the perfect realm to harness my autodidacticism, or self-teaching. If it is not the Wall Street Journal Weekend Edition, then most likely I am submersing myself into an agglomeration of facts provided by the vastest information source we have – the internet. I find it requisite to teach myself anything in which I find a spontaneous interest. Whether it’s piano, fianchettos in chess, quantum electrodynamics, fishing, iambic pentameter, or anything sandwiched between – educating myself is a vital notion. Without knowledge there is nothing one can truly appreciate given their unqualified ignorance. When I teach myself something, I find it easier to remember; I also have a depth of understanding that I would not obtain otherwise. Also, it gives me a satisfaction that I accomplished a task independently. Freedom from dependence on others is a trait that I cherish. I make an effort to utilize my teaching skills on a diverse number of subjects. I know higher education will not only harbor my intrinsic abilities but will also develop them.

Shakespeare in love Analysis Essay Example

Shakespeare in love Analysis Paper In this media assignment, I will be looking at and interpreting the film Shakespeare in Love. Although at first the film looks to be fairly normal, there are subtle things, which generally make it more appealing to us. The director needed to add these subtle things to make the film look and feel realistic, so that the audience would think the film was believable. I am going to write about what these subtle things are, and what their impact is on the audience as well as giving my thoughts on each. With nearly every point I make, you have to consider the film is intending to take us back in time to the 1590s, the time Elizabeth I was the queen. A lot of my points will refer to the time period, because it will be very important to the director to make the film believable. Because Shakespeare is such a famous person, most people who see the film will know he died a long time ago (in 1616 to be precise), which would mean that the audience would expect the film to be set in a different time period to match the time he lived in (that is, unless it has been purposely modernised, which in this case it hasnt). We will write a custom essay sample on Shakespeare in love Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Shakespeare in love Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Shakespeare in love Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Tied into this, I think the opening sequence was discreetly meant to look old. Something that I noticed was that the opening credits (telling us the cast names etc.) were in black and white. I would associate black and white with the past, because in the earlier years of the 20th century, films used to be in black and white, before colour was introduced later on. This was as well as the font of the writing being in the font that we would associate with old England. Because the director did this, we get the impression that the film is set in the 16th century even before the film has begun. Its important to set the mood for a film in its first scenes, because it would be harder to persuade an audience to enjoy a film if they werent immediately drawn into it. The phrase: you dont get a second first impression suits my point because as with just about anything, most people will presume that all the film will follow the patterns of what we see in its first few minutes. There was only one thing that I thought was wrong with the opening sequence. Nothing else was happening when the opening credits were on, never mind any decent on screen action! Anything that was happening would have given us a taste of what was to come later on. Because there wasnt any action, it felt as if the director didnt care about giving us a taster and therefore didnt care that the only thing we could do during the credits was to get bored. However, I dont think that a good first impression would be good enough for an audience. I think this was why music seemed to be extremely important to the director as well. Not only was it frequently played, the instruments played suited the period Shakespeare in Love was set in. I dont recall hearing anything but string instruments which are associated with classical music. Also, the tempo, pitch, and loudness of the music are all very important. Whenever an important part of the film is on screen, we hear completely different types of music, even though the same instruments are used. For example, when Thomas Kemp was auditioning for the part of Romeo, background music gradually got louder. This was building up to the end of his audition, when the music seemed to explode so that it dominated all the films sound. The pitch also seemed to get higher. These combined create music that feels victorious and happy probably how Shakespeare felt at the time it was happening. It is hard to describe why the music felt this way, but the music seems to uplift our feelings, just as the pitch and volume got higher. I think the on screen action also reflects how we feel, because we can usually see the emotion being portrayed as the music is being played. This was also done in many other places, such as the scene where Shakespeare was running down the street with the first scene in his hand, and also when Thomas Kemp listens to Shakespeare reads a sonnet on stage realising (I think) that she wanted to be the part of Romeo in his play. This type of music was almost certainly used intentionally because of the numerous places it turned up in. Not only was there happy music, but also dramatic music. The tempo increased dramatically, and the pitch of the music was dropped slightly to get this feeling. This wasnt played in as many areas as with the happy music, but was still used quite frequently. The best example of this music was when Shakespeare was chasing Thomas Kemp through the streets, after their audition. However important this is to the director, the camera angles need to be just as good. We saw that on several occasions the level of the camera reflected the class system old England had. We could see this clearly at the very end of the film, when Romeo and Juliet was being performed because the common audience were at the bottom of the stage, whereas the royal box was overlooking the stage and directly above the 3rd class people. This showed us that the higher-class people were in the position that resembled their status higher up. We also saw something similar at the beginning of the film, when Henslowe was being tortured. We saw that the camera was looking up to Fennyman (the torturer), and down at Henslowe. I think this was because Fennyman was the person in control of his peers. This meant that Henslowe was (metaphorically speaking) looking up to Fennyman to try to gain his forgiveness as did the camera whenever Fennyman spoke. The techniques used with the camera were also fairly basic which isnt typical of a film at all! No advanced techniques were used in the film (such as zoom or fading), which I think was a fairly discreet thing to do, yet very effective for the people who notice it. I think the lack of modern techniques used represented the lack of technology that the people had in the 16th century. I really liked the techniques used, because they show us that the director seems to have really tried to make the film believable yet used a variety of different ways. These techniques may appeal to a more observant audience because they will get that little extra for the money they pay, whereas people who are less observant will probably be happy with the on-screen scenery and props; which only make the film look (and not feel) old. However, making the films set look old is still fairly important. This ties in with a previous point I made at the bottom of page one, regarding getting a first impression. If the audience were expecting a realistic film (which in this case they would be), they would not be impressed by a modern looking set in the first few minutes, as they should know that Shakespeare lived hundreds of years ago. The audience would then probably notice more of the modern things put into the film, rather than any old things (visible or otherwise). This would therefore lower peoples opinions of the film, before the main plots have even begun to unfold. Such obvious background features included the use of lighted candles to light an area, instead of electric light bulbs, particularly in pubic buildings. Also, rats were occasionally seen on screen with the most memorable time for me being when the young boy speaking to Shakespeare picked one up by its tail. These are fairly obvious examples, but are only used in the background. One physical feature that stood out were the characters clothes because they were always on screen and also because they were often unusual, making them stand out a lot of the time. However, the clothes didnt vary enough for my liking. Although they suited the time, they seemed to lack originality. The clothes of commoners were often dirty and generally looked old and worn, whereas the higher-class people wore the most bizarre outfits Ive ever seen particularly queen Elizabeth 1st with her top, which seemed to have grown wings! This wasnt enough for me because any director could have made actors in the mise-en-scene wear these types of clothes for an effect, so therefore the directors intentions for clothing lacked originality. Perhaps the director could have advised the clothing department to rip parts of the commoners clothes, and then sew them back together with a different coloured thread, that had no contrast at all, to emphasise how poor these people were. Also, the director could have distinguished Shakespeare to be in a particular class. This is because Shakespeare tended to fall in between class structures as far as his clothing was concerned as his clothes were neither old or worn, denoting a poor person, nor bizarre and extravagant, denoting a rich person. The only thing that impressed me with the clothing was that they usually made the important characters stand out. This was because Shakespeares clothes (among others) were a different colour to most other people. This was particularly effective in scenes where the mise-en-scene was similar to the main action. For example, in scenes where the mise-en-scene involved dancing, the unimportant dancers tended to wear burgundy and brownish colours, which were similar colours to the background, whereas Shakespeare wore a vibrant green shirt and hat. Although there was barely any change in the style of clothes, Shakespeare always stood out of the crowd. This was an excellent idea. This follows my earlier point in saying that the same classes wore similar clothes, which would potentially have been a big problem. This is because if it wasnt for the colour schemes, then there would have been no way Shakespeare could have stood out by wearing almost identical clothes. We can now see that colours may have had more of an effect than some people may think. This is because not only were the colours important in making important characters stand out, but they also discreetly helped the director make the film a love story The colours in the background tended to be shades of red. The colour is associated with love and passion which is probably why it seemed to me as if there was more of the colour red in passionate scenes. For example, in the close up scene of Shakespeare and Lady Viola undressing each other on the bed, the only thing we saw in the background were the closed curtains which were red. The other obvious place to me was in the dancing scenes (as Ive mentioned before). Everyone else who was dancing were mainly wearing red and burgundy colours which may have reflected the passion the people in the background had for their partners, as well as with Shakespeare and Viola. I think the colour use is very ambiguous. On one hand, we have the colour representation (red meaning love and passion, for example), whereas the on the other hand we have the use with making the main characters unique. I personally think that this is a good quality of a film, because it kills two birds with one stone. Then again, I can see why the ambiguity could be a bad thing as people may think that truly great directors could make characters unique, without making them physically different. This would mean ambiguity with the colours wouldnt be needed. On the other hand, colour would be less important to the director, compared with him showing that he could make a realistic film because I people world prefer a film that was to their taste, rather than to the tastes of a 16th century audience (after all, fashions do change with time). Because people back then would expect different things from the entertainment industry, the director would have to modernise the film to an extent, to make it more appealing for our generations, but without ruining the historical background from which it came from, to make the film believable. I have already mentioned about how the director had kept an old theme (e.g. with candles and basic camera-angles); but he had to change some things, such as the language used, so that we could understand what was being said on-screen. This is because people who find it hard to decipher text would find it difficult to translate what was being said into everyday English, never mind do it so that they could keep up with the plot at the same time! This is probably why the only character in the first few scenes that spoke old English frequently, was Shakespeare, who in the film was called Will. This was another way in which the film was modernised by making the name, William, relate to its modern equivalent. Although I say this, the director needs to keep some older English in the film, not only to make the film believable, but to also make Shakespeares sonnets feel in place when recited. We frequently saw Shakespeare recite sonnets, particularly if he and Viola were together. For example, Shakespeare recited the world-famous Oh Romeo, Oh Romeo, where for art thou, Romeo? scene with Viola (NOT Juliet) during the film. This wouldnt have looked in place if the scene were acted out in modern English, because such sonnets are renowned for having old English dialogue in them. For example, we dont recite the Oh Romeo scene in modern English, by saying something upon the lines of: Oi, Romeo, where are you? I think the modernisation was needed to suit a general audience, but I would have welcomed more old spoken English. For viewers in countries outside the UK, the lack of old spoken English makes the film a bad example of how our country used to speak. Alternatively, small details were used to make the film look realistic. Sometimes they were barely noticeable, yet they made a difference. They gave us a little extra information, which allowed the actors and scenery to look realistic. Some of these details included: Lighted candles; the use of a quill and ink instead of a pen, with ink stains surrounding the pots and paper; and the use of swords to fight, instead of guns. However, I saw even smaller details that (if noticed by the audience) would give a decent impact as well. These included: People with dirty fingernails, which shows how dirty Elizabethan England affected the population; the words Bought in Stratford-upon-Avon on Shakespeares cup; and the cock-a-doodle-doo sounds made by chickens, which woke up the town (instead of alarm clocks). These small details were good to include, but I cant help feeling that some were too hard to notice, unless you were looking specifically for them (like I was). I think the director shouldnt have included as many small details, and concentrated more on noticeable areas of the film, such as making the film believable by improving props and scenery, so they look like they were from the Elizabethan times not that they didnt look good enough in the film as we saw it. So my point is, perhaps the director should have cut out these smaller details, and concentrate harder on making more noticeable features, which would probably have made for a better film. The details of the film were accurate despite the plot being fictional. The film is allowing us to watch a possible way in which Romeo and Juliet could have been written but not what actually happened. The plot was constructed to resemble the plot in Romeo and Juliet with their feuding families, two star-crossed lovers, and the struggle they had to keep their relationship going. The plots were so similar we even saw cut scenes between the play being acted out, and the real-life plot developing together; possibly the only advanced technique used in the film. This happened mainly when Viola and Shakespeare were together and were passionate, reciting sonnets from Romeo and Juliet. The other place this happened was at the very end of the film, when Shakespeare was still very upset about Viola leaving the country with her husband-to-be. So much so, he wrote his next play, Twelfth night straight after she went. He made Viola the main character in the play, who ironically dresses up as a man, although this time it was her brother, Sebastian. The idea of having a muse for Shakespeare was a good idea, because it shows that Shakespeare also needs inspiration to write his extraordinary plays which would be uplifting for all budding writers, who hope to be able to write as well as him in the future. The ending didnt only do this, but also resembled the beginning of the play. In both, Shakespeare began to write the plays in completely different ways. At the start, Shakespeare didnt have his muse, but at the end he did and the differences between how he wrote them were huge. I remember that at the start, he was practising writing his signature, and that he also pointed to his head a lot (usually saying that he knew what he was going to write). I think that this was because he didnt know exactly who he was, and what his purpose in life was. He is trying to figure out in his head who he was, yet he wasnt definite enough to write it down and know he was right. The signatures probably show this as well; because they all seemed to be different, possibly portraying all the different people he was; trying to choose which one he wanted to live as. When he had discovered who he was, he wrote Twelfth night straight away showing us that his muse (Viola) was essential to the film. To conclude, I will give my overall opinion of the film. I think the film wasnt impeccable, yet it had all the qualities of a good film. It showed us that we dont have to look at physical details to pick every detail up, yet also gives us a variety of ways we can praise the film for its physical appearance. However, I would like to have seen a better link between the Shakespeare/Viola love story, and the Fennyman/Henslowe money problems to create more conflict. I would also liked to have seen more advanced techniques used even if it resembled the period the film was set in, the camera angles seemed to get repetitive after a while. For example, fading could have been used when flicking from a scene in the acted play, and the real-life goings on away from the theatre. This would have made the links between them more obvious, and it would also have told us when these links were intended to stop happening.

My Sisters Keeper Book Club Discussion Questions

My Sister's Keeper Book Club Discussion Questions My Sisters Keeper by Jodi Picoult presents a lot of questions for book clubs to discuss. These book club discussion questions on My Sisters Keeper will allow your book club to delve into the issues Picoult raises about family, science and doing the right thing in a hard situation. Book Club Discussion Questions  for My Sisters Keeper Spoiler warning: These book club discussion questions reveal important details about My Sisters Keeper by Jodi Picoult. (Finish the book before reading on!) Reread the prologue to My Sisters Keeper. Who is speaking? Is that who you thought was speaking the first time you read it?My Sisters Keeper is told from many different viewpoints. Why do you think Jodi Picoult wrote it this way? How did hearing from each character change your opinions of them and of the situation?Do you think Sara is a good mother? Do you sympathize with her? How does her martyrdom affect the rest of the family?Discuss the consequences of the trial other than the ruling. In what ways does it force people to deal with issues in their relationships? Sara and Brian? Anna and her parents? Julia and Campbell?Why does Jesse burn things? Is Jesse the opposite of his firefighter father or are they similar? In what ways?Discuss the ways each family member copes with their situation. How are each of their identities affected by Kate? How does this affect Kate?Why did Kate ask Anna to sue for medical emancipation? Was Anna right to listen to her wishes?Do you think it is ethic al to have a designer baby like Anna was? The epilogue talks about how the family moved on. How did they grieve? How did they survive? In what ways did Anna give life back to all of them, not just Kate?Rate My Sisters Keeper on a scale of 1 to 5.

Italian Prepositions, Preposizioni in Italiano

Italian Prepositions, Preposizioni in Italiano Prepositions are invariable words that serve to link and connect parts of a sentence or clause: vado a casa di Maria; or to join two or more clauses: vado a casa di Maria per studiare. The example illustrates the funzione subordinante (subordinate function) of prepositions that introduce a complement of the verb, either of the noun or the entire sentence. In particular: the prepositional group a casa depends on the verb vado, of which it is a complement; the prepositional group di Maria depends on the noun casa, of which it is a complement; the prepositional group per studiare is the final implicit clause (corresponding to an ending clause: per studiare), which depends on the primary clause vado a casa di Maria. In the transition from the single clause vado a casa di Maria to the two-clause sentence vado a casa di Maria per studiare, a functional analogy can be defined between the preposizioni and congiunzioni subordinative. The first introduce an implicit subject (that is, with a verb in an indefinite mood): digli di tornare; the latter introduces an explicit subject (that is, with a verb in a definite mood): digli che torni. The statistically most frequent prepositions are: di (can be elided before another vowel, especially before an i: dimpeto, dItalia, dOriente, destate)a (the term ad is used, with la d eufonica, before another vowel, in particular before an a: ad Andrea, ad aspettare, ad esempio) Simple Prepositions The following prepositions are listed by frequency of use: da, , con, su, per, tra (fra). Di, a, da, in, con, su, per, tra (fra) are called simple prepositions (preposizioni semplici); these prepositions (except tra and fra), when combined with a definite article, give rise to the so-called prepositional articles (preposizioni articolate). The high frequency of these prepositions corresponds to the variety of meanings they express, as well as the wide range of connections that can be made between the parts of the phrase. The specific value that a preposition such as di or a takes in diverse contexts is understood only in relation to the words with which the preposition is grouped, and changes according to the nature of them. In other words, the only way for a non-native Italian to understand how Italian prepositions are used is to practice and become familiar with the many different patterns. This multiplicity of functions at the semantic and syntactic level is manifested, in fact, with a particular emphasis in ambiguous contexts. Consider, for example, the preposition di. The prepositional phrase lamore del padre, depending on the context, can be labeled either a complemento di specificazione soggettiva or a complemento di specificazione oggettiva. The term is equivalent to either il padre ama qualcuno (the father loves someone) or qualcuno ama il padre (someone loves his father). Abandon All Hope, Ye Who Study Prepositions A historical example of ambiguity occurs in Dantes famous expression perdere il ben dellintelletto (Inferno, III, 18), which has become proverbial in the sense of lose the good that is the intellect, lose reasoning. Dante was referring instead to the souls of Hell, and intended ben dellintelletto in the sense of the good of their own intellect, that which is good for the intellect, that is, the contemplation of God, excluding the damned. A different interpretation of the prepositional article dell profoundly changes the overall meaning of the phrase.

2010 Earthquake in Haiti Research Paper Example | Topics and Well Written Essays - 750 words

2010 Earthquake in Haiti - Research Paper Example It could either be natural or man-made, which can be equally damaging to life and property. An earthquake is an example of a disaster that could be perilous to mankind. This paper aspires to tackle the concepts regarding an earthquake focusing primarily on the 2010 Earthquake that transpired in Haiti. Moreover, it deems to know its impact to the people. An earthquake is one of the most frightening of all natural disasters as emphasized by Connolly (2004). Hundreds of thousands of people can die in a single earthquake (Connolly, 2004). Both Connolly (2004) and Roza (2007) highlighted that a powerful earthquake can destroy buildings, cause landslides, open deep cracks in the earth’s surface and even change the course of mighty rivers. This damage can lead to serious problems according to Connolly (2004), such as fires, gas explosions, floods and power outrages. One of the most alarming things about earthquakes as Connolly (2004) had pointed out is that no one can say precisely when or where they will happen. Although it is a daunting task to identify when or where an earthquake may take place, people can know how earthquakes transpire and what causes them; this is explored in a branch of science known as seismology that studies everything about earthquakes. The earth consists of numerous layers. Human beings live on the outer layer known as the crust. Although the crust is several miles thick, it is very thin compared to the whole planet. It is illustrated by Connolly (2004) as the cracked shell of a hard-boiled egg made up of many pieces that fit together. These pieces are labeled as plates which float on the surface of a layer of magma. The gaps where the plates meet are known as faults. The plates are persistently moving against each other along the faults. Usually, human beings do not notice this gradual movement. However, plates can also get stuck as they attempt to move past each

Cocaine Abuse and Addiction--Part II. (cover story) Essay

Cocaine Abuse and Addiction--Part II. (cover story) - Essay Example The process of treatment is actually quite intricate, with several services being needed, particularly with the addicts exhibiting additional social and psychological disorders. However, the situation is not as disturbing as it seems. It has been found that only 10-15% of people who try cocaine ultimately become addicted, and even if they do, most break the habit successfully. Treatments of various kinds pertaining to the many psychological, social and neurochemical causes of the problem may work for different patients under different circumstances. Some of the drugs which have been under production to counter the addiction are fluoxetine, which prevents the reabsorption of serotonin; antipsychotic drugs and also naltrexone, which neutralizes the gratifying effects of heroin. Researchers have been attempting to develop a compound that blocks cocaine’s access to the dopamine receptor without affecting its function in the absence of cocaine. They have also been observing drugs which raise the level of the inhibitory neurotransmitter gamma-aminobutyric acid (GABA) in the prefrontal cortex of the brain, the effect of which is believed to diminish the conditioned response to cocaine related cues in animals. Drugs that affect only one or several of the many kinds of dopamine receptors are being scrutinized. Yet another strategy to treatment is an antibody, which breaks down cocaine in the blood, thereby acting like a vaccine. Despite these endeavors, none of these techniques have proved to be really successful in combating the addiction, except for the temporary relief of abstinence symptoms. The only realistic, feasible treatment for cocaine addiction has been the 12-step groups along with different forms of behavioral and psychological therapy. In the 12-step groups, people help themselves by helping others. They meditate, pray, admit their mistakes and beg for forgiveness, share their stories with others, discuss the 12 steps and in the process, learn how to live

Principles of assessment in lifelong learning Essay Example for Free

Principles of assessment in lifelong learning Essay 1.1Explain the types of assessment used in lifelong learning. (150 words approx.) Initial/diagnostic assessment can be taken before learner’s enrollment for a course. This is a way of finding out whether the prospective course is suitable for a student and meets the learner’s needs or not. Formative assessment can be taken during the programme or a course. Teachers use assessments in their teaching sessions to make judgement about their learners. Summative assessment is used to outline or work out the level of achievement. Summative assessment is used for a final judgement about the learning achievements. Formal assessment is used where there is a need to assess learners under controlled conditions. Informal assessment is used as an ongoing check on understanding without control conditions. This is an aid for a teacher to monitor progress. Independent assessment applies to courses where the learners are assessed by someone other than their teacher. Peer assessment is used where other learners are at the same level of skill and knowledge and can play a vital role in judging a learners achievement level. 1.2 Explain the use of methods of assessment in lifelong learning. (150 words approx.) Different methods can be used for assessment in the lifelong learning. Short answers: is a good way of keeping student activities in their learnings. Multiple –choice: is a task in which learner has to select the correct answer from a number of alternative options. Observation: Observation is used i this programme for assessment of micro-teach/ teaching practice delivery. It can be used in any situation where practical skills are being assessed. Project work: involves a piece of written work in which learners take responsibility. Essays: This is a substantial piece of written work as well. It asks learners to show understanding of the subject. Exams: can be taken either by written tests or completion of a practical task under controlled conditions. Oral and aural: These assessment test speaking and listening skills. In this assessment, learners are required to listen to something and respond . Electronic assessment: refers to the use of information technology for any assessment-related activity.

Half caste, Unrelated incidents, and Search for my tongue :: Comapre Three Poems

I will be discussing how the three poems "Halfe Caste", "Unrelated incidents", and "search for my tongue" do not use standard English. I will be exploring the poets motivation and discussing how the poets deviate from standard English. In the poem "Search for my tongue" the poet Sujata Bhatt uses the language Gujarat. Using an alternative language such as (Gujarat) has an effect in ways that it shows how Sujata Bhatt had went from speaking English to Gujarat and back to English. It has an effect showing how she has two tongues in her mouth, one the English tongue, and the other tongue being the foreign tongue. Sujata's English tongue is talking however overnight her Gujarat tongue has taken over in her dreams. Then in the morning her English tongue comes back like a flower growing, "the bud opens, the bud opens in my mouth, it pushes the other tongue aside. In the poem "Unrelated incidents" is a reporter from the BBC talking. From the way the words are spelt we can gather that the reporter is Scottish, "this is thi six a clock thi man said n thi reason a talk wia BBC accent iz coz yi widny wahnt mi ti talk about thi trooth". Also in this poem is hardly any standard English at all. It is effective in ways that we get ideas of what the character is like. We know how the reporter is feeling. He doesn't sound to happy "this is thi six a clock nyooz. belt up". Where as if it was said, "This is the six a clock news. Belt up", it would have no expression to the way the reporter is actually feeling and this is why it would be better not to have used standard English. In the poem "Halfe Caste" the poet John Agard is talking about how he only half person. He says he is Half white, and Half black. We would have no idea of how the character would behave or speak, half white or half black. Judging from the way he talks, "well in dat case england weather nearly always half caste in fact some o dem cloud half caste

Research on Consumer Behavior

CHAPTER 1: INTRODUCTION 1. 0 THE INTRODUCTION OF THE STUDY The topic of the research is ‘Customer Loyalty towards Fast Food Industry’. The introduction will discuss the background of study that is planned by researcher. This includes problem statement, objective of study, research question, research hypothesis, the theoretical framework and also scope of the study. This proposal consist the introduction part, the literature review and research methodology. Each of these chapters is explained in detail with the sub topic that discusses the essential procedures and steps in completing this study.Customers are the purpose of what marketers. We very much depend on them. That is the main reason why organizations today are focusing on customer loyalty. Customer loyalty is actually the result of an organization creating a benefit for a customer so that they will maintain or increase their purchase from the organization. Loyalty has become important over the past few years becau se of increased competition within respective industries. To be successful, organization must look into the needs and wants of their customers.That is the reason why many researchers and academicians have continuously emphasizes on the importance of customer loyalty and retention. Building customer loyalty towards fast food industry or other business of four factors that is product quality, the important of relation between people that involve in management of the store and lastly are brand image of the product itself. (Kumar, Batista and Maull, 2011) 2. 1 BACKGROUND OF FASTFOOD INDUSTRY Fast food restaurants or outlets today are either kiosks or elaborate quick service restaurants.The franchise operations have generated restaurant chains that offer standardized meals across the globe. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive-through outlets are common throughout the world. Also known as sit-ins and upscale kiosks, these re staurants cater to the dry food demands of the younger generation, extremely tight adult work schedule and distinct ambiance preferences across the globe. An overview of the fast food industry highlights the availability of meals that suffice the need to eat amidst tight work schedule.This has offered great respite to parents who shuttle between work and home for major part of the day. Delicacies like fish and fries, vegetarian and non-vegetarian burgers and pizzas are washed down with great relish, with ales and aerated drinks served complimentary at many of these fast food restaurants. Though accompaniments like coleslaw, baked potatoes and mushy peas satisfy the established and widely accepted compulsion for vegetable-intake, the fried foods are becoming addictive, depriving the modern child of a balanced diet.There is no dearth with regards to the variety available at these outlets. Fast food franchise chains such as Subway, Burger King, McDonald's, Kentucky Fried Chicken and Pi zza Hut cater to demands for seafood, lean meat, special diet meal components, and other considerable regional variations. Snacks such as sandwiches and baguettes are the result of experiments within the fast food industry. Most clientele indulge in the semi-dry and dry meals, to avoid interruption while working or to fulfill a family commitment that otherwise requires a considerable amount of time to be spent in the kitchen . 1. 1Fast food industry in Malaysia In recent years, the major food consumption trend in urban parts of developing countries is that more consumers are eating increasingly more meals outside of their homes and most of growth in away from home eating has been in the fast food sector (Kaynak et al, 2006). The interest shown at the national and international levels concerning the fast food is derived from the scarcity of time in the competitive, dynamic and urban fast life (Platania and Donatella, 2003).According to Arkins and Bowler (2001), emphasis is increasing ly being placed in quick meals solution due to the busier consumer life style and dual working families with children. Consumer lead increasingly busy life meaning that the time available to cook meal is being squeezed between works and leisure commitment. Cooking for many has ceased to be a leisure activity and instead is a core. Consequently, this has placed more emphasis on fast food items. Fast food is rapidly growing industry in the world as well as in Malaysia, especially in the urban areas.Moreover, the food diversity in Malaysia is an implicit characteristic of the diversified culture of the country amongst the different region within the state. 1. 1. 2Background of KFC KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, United States. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952. KFC is present in 110 countries and territories around the world. It has in excess of 5 ,200 outlets in the United States and more than 15,000 units in other parts of the world.KFC prides itself as a fast-food restaurant that give customers great tasting chicken with a selection of home-styled side dishes and desserts to make a wholesome, complete and satisfying meal. Kentucky Fried Chicken Corporation (KFC) was the world's largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U. S. chicken restaurant market in terms of sales and operated more than 10,800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international in the late 1950s and was one of the world's most recognizable brands.KFC's early international strategy was to grow its company and franchise restaurant base throughout the world. By early 2000, however, KFC had refocused its international strategy on several high-growth markets, including Canada, Australia, the United Kingdom, China, Korea, Thailand, Puerto Rico, and Mexi co. 1. 1. 3Background of KFC in Malaysia The first KFC restaurant in Malaysia was opened in 1973 on JalanTunku Abdul Rahman. Today there are more than 390 KFC Restaurants nationwide and still counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since.In fact, KFC Malaysia has developed a distinctive Malaysian personality of its own. The reason KFC is run by Malaysians and managed by Malaysians; they took it upon themselves to create a selection of food that would make Malaysia proud on the international scene. 1. 2PROBLEM STATEMENT Nowadays, it would be challenging to retain customers and maintaining customers as loyal customer. It would give paramount of challenges to researcher to ensure customers are loyal to them. This is because customer nowadays are have knowledge to choose the best for them and what will make customer become a loyal customer to certain product.It is important for researcher to know how attract customer to bec ome loyal customer. Customer tends to change product if the product can’t give them satisfaction. The right foundation for maintaining a long-standing relationship with customers will increase the chance to the customer loyalty. In this recent economy, put strong pressure on customer loyalty. According to Leon. G Shiffman (2010), company might have big disadvantage when not having loyal customer, because need more marketing efforts aimed at attracting new customers are expensive; indeed, in saturated markets, it may be impossible to find new customers.For example, not popular bookstore might find problem in having new customer because it will cost them a lot. Generally, customer because loyal to companies when they’re reach higher level of satisfaction in their selves after using products or services that offered to them. It is because reach customer has different level of satisfaction that will bring them to become loyal to companies and the unique relationship betwee n customer and company may be a viable contact point for firms to build loyalty. 1. 3THEORETICAL FRAMEWORKCUSTOMER LOYALTY | PRICE| SERVICE| PRODUCT| BRAND IMAGE| 1. 4PURPOSE OF STUDY 1. 4. 1 To determine whether price affect customers loyalty 1. 4. 2To examine relationship between service to customer loyalty 1. 4. 3 To measure whether brand image are important in customer loyalty 1. 4. 4 To investigate the product role in the customer loyalty 1. 5RESEARCH QUESTION 1. 5. 1Does price contribute to customer loyalty? 1. 5. 2Does service give impact to customer loyalty? 1. 5. 3Does brand image influencing customer loyalty? 1. 5. Does product affecting the customer loyalty? 1. 6HYPOTHESIS 1. 6. 1Hypothesis 1 Ho: Price does not contribute to the customer loyalty H1: Price does give high contribute to customer loyalty 1. 6. 2Hypothesis 2 Ho: Service not gives impact to customer loyalty H1: Service gives impact to customer loyalty 1. 6. 3Hypothesis 3 Ho: Brand image does not influencing the customer loyalty H1: Brand image is a big influencer the customer loyalty 1. 6. 4Hypothesis 4 Ho: Product does not affecting customer loyalty H1: Product gives effect to the customer loyalty . 7SIGNIFICANT TO STUDY Businessman One of the alternatives to the businessman to find a way to improve the response from the customers. Besides that, they also will know the weaknesses from all aspects such as services, preparation of the menu, personnel, and others. By knowing all this weaknesses, the management can find the best way to overcome these weaknesses as well as can enhance the image of KFC. Researcher This study also important to the researcher in getting more information besides can gain more knowledge from the study that has done.These findings can be made as references to the people that responsible in promoting this fast food restaurant as well as can improve the economy of the country. Customers Findings from the study that has done can give opportunity to the customers in ex pressing their satisfaction to the service that was provided by this fast food restaurant. 1. 8LIMITATION OF THE STUDY Time constraints Researchers really affected with the time period to finish this study because researcher need some time to get accurate info and study the info.However, researcher able to produce this research report with guidelines. Budget Researcher also facing budget constraint because researcher only student and yet not gain sufficient money pocket. Respondents Researcher focus to distributed question at UiTM Kota Bharu because researcher not able to distribute at other site. CHAPTER 2: LITERATURE REVIEW 2. 0INTRODUCTION This chapter focuses on issues related to the customer loyalty in the fast food industry. The literature review in this chapter will present understanding of factors influencing the customer loyalty in the fast food industry.Customer loyalty can be defines as â€Å"customer behavior characterized by a positive buying pattern during an extended period (measured by means of repeat purchase, frequency of purchase, wallet share or other indicators) and driven by a positive attitude towards the company and its products or services† (Looy, Gemmel & Dierdonck, 2003). Dimitriades (2006), define a loyal customer as one who holds a favorable attitude toward the service provider, recommends the service provider to other consumer and exhibits repurchase behavior.In fact that loyal customers buy more products, loyal customers are less price sensitive and pay less attention to competitors’ advertising, servicing loyal customers is cheaper and last is loyal customer will spread positive word of mouth and refer other customers. Loyalty and experience gained over the relationship are positively related (Wang, Liang and Wu, 2006) Price is the amount of money charged for a product or service, or the sum of all the values that customers give up in order to gain the benefits of having or using a product or service.The firm can c hoose between two broad strategies, market-skimming pricing and market-penetration pricing. Market-skimming pricing is setting a high price for a new product to skim maximum revenues layer by layer from the segments willing to pay the high price, the company makes fewer but profitable sales. Market-penetration pricing is setting a low price for a new product in order to attract a large number of buyers and a large market share. (Philip Kotler, Gary Armstrong). There are several measurement variables to qualify a person's product-price knowledge.Price mechanisms, price consciousness, the use of a shopping list, and shopping frequency, as determinants of the accuracy and size of, and confidence in, one's product-price knowledge, even though the impact structure is not uniform. There are some indications that formerly encountered price stimuli represent a relatively obsolete part of a consumer's product-price knowledge. (Hans Pechtl). Product is the key element in the overall market of fering. According to Clayton Brown, Contributor, the product definition should be dynamic and reflect the needs of the company and the customer.A product definition at least includes the elements of product positioning, product differentiation and product life cycle. (Brown, C. (2012). Product also can be defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need (Philip Kotler, Gary Armstrong). Brand image can be defined as â€Å"set of perceptions about a brand as reflected by the brand associations held in consumers’ memory† (Philip Kotler, 2006). Jeffrey E. Danes and Jeffrey S.Hess and York (2010) most agree that brand image is a mental constructs that customers form based on their connections and associations with the brand. Services are form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything (Philip Kotler, Gary Armstrong). CHAPTER 3: RESEARCH METHODOLOGY 3. 0INTRODUCTION Research methodology includes all the data and analysis phases for the research paper. It includes the data collection method from primary data like questionnaire and the secondary data which is from internet or website.On the other hand, the other data collection methods are from observation and sampling. In order to analyze the data, the methods are frequency analysis, reliability test, regression analysis, and Pearson correlation analysis 3. 1 RESEARCH DESIGN Methodology can be defined as an approach used in the research process to assess the data. Methods are also such things as study design, population and sample, the study procedures and analysis methods data. Its aims to ensure data collection methods used in research studies is compatible with the objectives of the research objectives to be achieved.According to Malhotra (2007) research design is a frame work or blueprint for conduc ting the marketing research project. It details the procedures necessary for obtaining the information needed to structure or solve marketing research problem. The researcher is the type of conclusive research that has as its major objective the description of something, usually the market characteristics or functions. 3. 2DATA COLLECTING METHOD Collection is the process of gathering, assembling and accumulation of information. There are two methods of data collection generating has been implemented, that is the primary data and secondary data.For the purpose of this study, the researcher will gather the data from both primary and secondary data to complete this study. 3. 2. 1Primary Data The primary data sources are from the distribution of questionnaire. Researcher will build a set questionnaire that is related to the study and distribute to the respondent a) Questionnaire Researcher will use questionnaire method in order to gather the information. The questions contain the indepe ndent variables and dependent variable. A set questionnaire will be distributed to the respondent which is the customer of KFC KBMall. The respondent consists of 50 customers.There are three sections in the questionnaire, which include personal detail of respondent. Section B will be including the question about independent variables that are, price, product, service and brand image. The last section is regarding the dependent variable which is customer loyalty. i. Nominal Question The questionnaire is based on the independent variable that researcher found through literature review and other information. In section A, the respondents need to answer nominal question. The respondents need to choose only one answer because in section A is about respondents’ profile such as gender, marital status or age. i. Likert Scale Question Other than that, researcher use Likert Scale in the section B and C where the respondents need to circle the answer which include the degree acceptance with factors that lead to customer loyalty. 3. 2. 2Secondary Data In this research, the data of secondary sources were obtained from both internal and external secondary data such as books, company’s reports, journals and also through selected websites. 3. 3SAMPLING METHOD 3. 3. 1Collecting the Sample of Respondents For this study, the researcher has selected 50 respondents who come to KFC KBMall by using the simple random method. 3. 4METHOD OF DATA ANALYSISIn conducting the research, after respondents were determined, the researcher has analyzed the data using the Statistical Packages for Social Science (SPSS) version 17. 0. SPSS is also used to identify the relationship between two or more variables. Meaning that, it involves the process of hypothesis testing. By using the SPSS, ordinary simple linear regression model and multiple regression model analysis are selected in order to analyze and the test hypothesis. This technique is commonly used in business and economics for estimating the relationship between two or more values of dependent and independent variable.CHAPTER 4: FINDING AND DATA ANALYSIS 4. 0INTRODUCTION This chapter will discuss the results and findings of this study by using frequency distribution, reliability, Pearson correlation, and multiple regression analysis. Before the analyses were thoroughly done, all data were edited and passes through the reliability analysis. At the end of the chapter, discussions about decision on hypothesis were reported. 4. 1 FREQUENCIES In the Section A, demographic session in questionnaire, the data will be calculated in the frequency distribution. 4. 1. 1Frequency Distribution Analysis by GenderResponds to Gender| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Male| 14| 28. 0| 28. 0| 28. 0| | Female| 36| 72. 0| 72. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 1 : Table of frequency analysis gender Figure 4. 1: Pie chart of frequency by gender Based on the table above, shows th at 50 respondents that give feedback through questionnaire, there are 35 were female and the remaining 14 were male. From the frequency analysis result, the majority of respondent who dealing with KFC KB Mall were female rather than male. 4. 1. 2Frequency Analysis by Age Responds to Age| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| 18-24 years| 22| 44. 0| 44. 0| 44. 0| | 25-29 years| 5| 10. 0| 10. 0| 54. 0| | 30-35 years| 8| 16. 0| 16. 0| 70. 0| | 36-41 years| 4| 8. 0| 8. 0| 78. 0| | 42 years and above| 11| 22. 0| 22. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 2: Frequency analysis by age Figure 4. 2: Bar chart of frequency analysis by age Meanwhile, the result of the frequency analysis of 18 – 24 years is 44. 0% or 22 respondents. Furthermore, about 5 respondents are 25 – 25 years and the percentage of it is 10. 0%. For 30 – 35 years old respondents are about 8 respondents which are about 16. % And for 36 – 41 years old, by whi ch the lowest frequency analysis of age used KFC services at KB Mall, about 4 respondents of it is 8%. The second higher percentage followed by respondent’s age 42 years and above or about 11 respondents which are about 22%. 4. 1. 3Frequency Analysis by Race Responds to Race| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Malay| 40| 80. 0| 80. 0| 80. 0| | Chinese| 9| 18. 0| 18. 0| 98. 0| | Indian| 1| 2. 0| 2. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 3: Frequency analysis by race Figure 4. 3 : Pie chart of frequency analysis by raceThe result from Figure 4. 3 shows the customers of KFC KB Mall is multiple races, which the rrespondents were Malay, Chinese, Indian and others. Malay’s respondents are the biggest percentage among the others which take 40 respondents or 80. 0%. Therefore, most of KFC KB Mall customer is Malay meanwhile Chinese respondent is the highest, which takes 10 of respondents or 20. 0%. Indian show the respondent is only 1 respondent or 2. 0% that used KFC KB Mall. 4. 1. 4Frequency Analysis by Marital Status Responds to Status| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Single| 27| 54. 0| 54. | 54. 0| | Married| 23| 46. 0| 46. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 4 : Frequency analysis by marital status Figure 4. 4 : Pie chart of frequency analysis by marital status Table 4. 4 shows frequency analysis of marital status for 50 respondents. From 50 respondents, there are 27 of respondents or 54. 0% were single and about 23 of respondents or 46. 0% are married. Therefore, the researcher concluded that the customer of KFC KB Mall is single person because have higher percentage in the frequency distribution analysis. 4. 1. 5Frequency analysis by Education Level Responds to Education| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| SPM/SPV/MCE| 5| 10. 0| 10. 0| 10. 0| | Diploma/STP/STPM/HSE| 4| 8. 0| 8. 0| 18. 0| | Bachelor Degree| 37| 74. 0| 74. 0| 92. 0| | Master Degree and above| 4| 8. 0| 8. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 5 : Frequency analysis by education level Figure 4. 5 : Pie chart of frequency analysis by education level Table 4. 5 indicates that most of customer is at Bachelor Degree of education, which’s covered 37 respondents or 74. 0% of respondents. It is followed by customer from SPM/SPVM/MCE level with 5 respondents or 10. 0% respondents.On the other hand, there are about 4 respondents or 8. 0% respondents who are having the qualification of from Diploma/STP/STPM/HSE and 4 other respondents from Master Degree and above Responds to Income| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Below RM1,000| 17| 34. 0| 34. 0| 34. 0| | RM 1,000 – RM 1,499| 6| 12. 0| 12. 0| 46. 0| | RM 1,500 – RM 1,999| 5| 10. 0| 10. 0| 56. 0| | RM 2,000 – RM 2,499| 1| 2. 0| 2. 0| 58. 0| | RM 2,500 – RM 2,999| 4| 8. 0| 8. 0| 66. 0| | RM 3,000 and above| 17| 34. 0| 34. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 6 : Frequency analysis by income levelFigure 4. 6 : Bar chart of frequency analysis by income level Table 4. 6 indicates that 34% of the respondents have the personal income ranging below RM1,000. While, the next 34% of respondents have an income from RM3,000 and above. There are 12% of respondents have income ranging from RM1,000 to RM1,499, 10% of respondents have income from RM1,500 to RM1,999, 8% respondents from RM2,500 to RM2,999 and the last is 2% of the respondents’ income level is RM2,000 to RM2,499. 4. 1. 7Frequency Analysis by Occupation Responds to Occupation| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Government| 22| 44. | 44. 0| 44. 0| | Private| 3| 6. 0| 6. 0| 50. 0| | Business| 2| 4. 0| 4. 0| 54. 0| | Retired| 1| 2. 0| 2. 0| 56. 0| | Housewives| 1| 2. 0| 2. 0| 58. 0| | Student| 21| 42. 0| 42. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 7 : Frequency analysis by occupation Figure 4. 7: Pie chart of frequency analysis by occupation Table 4. 7 indicates that most of respondents are working at a government sector with 44% or 22 respondents. It is follow by respondents who are students with 42% or 21 respondents. And for private sector, it contribute respondents at 6% or 3 respondents, follow by 4% from business.Lastly is follow by retired and housewives which are each of them with 2% each. 4. 1. 8Frequency Analysis by frequency goes to KFC KB Mall per month Responds to Frequency| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Once per month| 26| 52. 0| 52. 0| 52. 0| | Two times per month| 8| 16. 0| 16. 0| 68. 0| | Three times per month| 10| 20. 0| 20. 0| 88. 0| | Four times per month| 3| 6. 0| 6. 0| 94. 0| | Five times per month| 1| 2. 0| 2. 0| 96. 0| | More than above| 2| 4. 0| 4. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 8 : Frequency Analysis by frequency goes to KFC KBMall per month Figure 4. : Pie chart of Frequency Analysis by fre quency goes to KFC KBMall per month Table 4. 8 shows that respondents who goes once per month to KFC KB Mall is the highest contribution to respondents which covered 52% or 26 of respondents. It is followed by three times per month which covered 20% or 10 of respondents. In the other hand, there are about 16% or 8 of respondents who goes to KFC KB Mall two times per month. Next is followed with more than above which 4% or 2 of respondents and the last is five timer per month which is 2% or 1 of respondents. 4. 1. 9Frequency Analysis by spending at KFC KB Mall Responds to Spent| | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Below RM15| 11| 22. 0| 22. 0| 22. 0| | RM16 – RM30| 14| 28. 0| 28. 0| 50. 0| | RM31 and above| 25| 50. 0| 50. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 9 : Frequency Analysis by spending at KFC KBMall Figure 4. 9 : Bar chart of Frequency Analysis by spending at KFC KB Mall Table 4. 9 indicate that the highest spending by responden ts are RM31 and above which 50% or 25 of respondents. The second is from RM16 to RM30 which 28% or 14 of the respondents and lastly is the lowest, spending below RM15 which is 22% or 11 of the respondents. . 1. 10Frequency Analysis by Types of Products at KFC KB Mall Responds to Products| | | Frequency| Percent| Valid Percent| Cumulative Percent| Valid| Kids meal| 4| 8. 0| 8. 0| 8. 0| | Family meal| 15| 30. 0| 30. 0| 38. 0| | Individual meal| 19| 38. 0| 38. 0| 76. 0| | Burger| 7| 14. 0| 14. 0| 90. 0| | Snacks and desserts| 5| 10. 0| 10. 0| 100. 0| | Total| 50| 100. 0| 100. 0| | Table 4. 10 : Frequency Analysis by Types of Products at KFC KBMall Figure 4. 10 : Pie chart of Frequency Analysis by Types of Products at KFC KB Mall Table 5. indicates that most of respondents are enjoy to choose individual meals where 19 respondents which are 38% of respondents. It was follow by family meals of 15 respondents where 30% of respondents. Meanwhile, the result for snack and dessert are 5 respo ndents where 10%. Furthermore about 7 respondents or 14% would buy burger. And lastly is follow by kids’ meal with 4 respondents or 8% respondents. 4. 2RELIABILITY ANALYSIS Reliability analysis is a measure of the internal consistency of a set of scale items. The more reliable a set of scale items, the more confidence score the researcher obtained.According the Rules of Thumb about Cronbach’s Alpha Coefficient Size, there is value between 0 until 1. The closer result to 1, the more reliable the scale of variable. When the result is below than 0. 5, the reliability is not effective. Alpha Coefficient Range| Strength of Association| ; . 6| Poor| .6 to ; . 7| Moderate| .7 ; . 8| Good| .8 to ; . 9| Very Good| .9| Excellent| Table 4. 11 Rules of Thumb about Cronbach’s Alpha Coefficient Size Based on Hair et al (2003), the reliability test can be interpreted according to the strength using Rules of Thumb. 4. 2. 1Reliability Analysis for Customer Loyalty Reliability St atistics|Cronbach's Alpha| N of Items| .774| 5| Table 4. 12 Reliability analysis for customer loyalty This is the reliability test for customer loyalty, which the Cronbach’s Alpha value is 0. 774. It means that the questions are good to be asked to the respondents. 4. 2. 2Reliability Analysis for Price Reliability Statistics| Cronbach's Alpha| N of Items| .796| 5| Table 4. 13 Reliability analysis for price This is the reliability test for price, which the Cronbach’s Alpha value is 0. 796. It means that the questions are good and reliable to be asked to the respondents. 4. 2. 3Reliability Analysis for Service Reliability Statistics|Cronbach's Alpha| N of Items| .990| 4| Table 4. 14 Reliability analysis for service This is the reliability test for service, which the Cronbach’s Alpha value is 0. 990. It means that the questions are excellent and reliable to be asked to the respondents 4. 2. 4Reliability Analysis for Brand Image Reliability Statistics| Cronbach's Al pha| N of Items| .685| 3| Table 4. 15 Reliability analysis for brand image This is the reliability test for brand image, which the Cronbach’s Alpha value is 0. 685. It is means that the questions are moderate and reliable to be asked to the respondents. 4. 2. 5Reliability Analysis for ProductReliability Statistics| Cronbach's Alpha| N of Items| .721| 5| Table 4. 16 Reliability analysis for product This is the reliability test for product, which the Cronbach’s alpha value is 0. 892. It is means that the questions are very good and reliable to be asked to the respondents. The finding result for reliability analysis Variable| Cronbach’s Alpha| Strength of Association| Customer Loyalty| 0. 856| Very good| Price| 0. 916| Excellent| Service| 0. 720| Good| Brand Image| 0. 930| Excellent| Product| 0. 892| Very good| Table 4. 17 The finding result for reliability analysis 4. 3PEARSON’S CORRELATION OF COEFFICIENTThe researcher used this method to analyze if there i s a measure relationship between two variables. The researcher used Pearson Correlation Matrix to test hypothesis because the questionnaire is an interval measurement of scale. Correlations| | | Price| Service| Image| Product| Response of customer| Price| Pearson Correlation| 1| . 938**| . 972**| . 986**| . 969**| | Sig. (2-tailed)| | . 000| . 000| . 000| . 000| | N| 50| 50| 50| 50| 50| Service| Pearson Correlation| . 938**| 1| . 949**| . 951**| . 926**| | Sig. (2-tailed)| . 000| | . 000| . 000| . 000| | N| 50| 50| 50| 50| 50| Image| Pearson Correlation| . 972**| . 49**| 1| . 984**| . 967**| | Sig. (2-tailed)| . 000| . 000| | . 000| . 000| | N| 50| 50| 50| 50| 50| Product| Pearson Correlation| . 986**| . 951**| . 984**| 1| . 979**| | Sig. (2-tailed)| . 000| . 000| . 000| | . 000| | N| 50| 50| 50| 50| 50| Response of customer| Pearson Correlation| . 969**| . 926**| . 967**| . 979**| 1| | Sig. (2-tailed)| . 000| . 000| . 000| . 000| | | N| 50| 50| 50| 50| 50| **. Correlation is signif icant at the 0. 01 level (2-tailed). | Table 4. 18 Summary of correlation data Correlations| | | Price| Response of customer| Price| Pearson Correlation| 1| . 969**| | Sig. (2-tailed)| | . 000| | N| 50| 50|Response of customer| Pearson Correlation| . 969**| 1| | Sig. (2-tailed)| . 000| | | N| 50| 50| **. Correlation is significant at the 0. 01 level (2-tailed). | Table 4. 19 Correlation between price and customer loyalty Hypothesis 1 Ho: Price does not contribute to the customer loyalty H1: Price does give high contribute to customer loyalty The finding from the data released that customer loyalty and price value is 0. Even the result shows that the value is significant and high relationship between two variables. Correlations| | | Response of customer| Service| Response of customer| Pearson Correlation| 1| . 926**| | Sig. (2-tailed)| | . 00| | N| 50| 50| Service| Pearson Correlation| . 926**| 1| | Sig. (2-tailed)| . 000| | | N| 50| 50| **. Correlation is significant at the 0. 01 le vel (2-tailed). | Table 4. 20 Correlation between service and customer loyalty Hypothesis 2 Ho: Service not gives impact to customer loyalty H1: Service gives impact to customer loyalty The finding from the data released that customer loyalty and service value is 0. Even the result shows that the value is significant and high relationship between two variables. Therefore the H1 will be accepted and H0 will be rejected. Correlations| | | Service| Image| Service| Pearson Correlation| 1| . 49**| | Sig. (2-tailed)| | . 000| | N| 50| 50| Image| Pearson Correlation| . 949**| 1| | Sig. (2-tailed)| . 000| | | N| 50| 50| **. Correlation is significant at the 0. 01 level (2-tailed). | Table 4. 21 Correlation between Brand image and customer loyalty Hypothesis 3 Ho: Brand image does not influencing the customer loyalty H1: Brand image is a big influencer the customer loyalty The finding from the data released that customer loyalty and brand image value is 0. Even the result shows that the valu e is significant and high relationship between two variables. Therefore the H1 will be accepted and H0 will be rejected. Correlations| | Product| Response of customer| Product| Pearson Correlation| 1| . 979**| | Sig. (2-tailed)| | . 000| | N| 50| 50| Response of customer| Pearson Correlation| . 979**| 1| | Sig. (2-tailed)| . 000| | | N| 50| 50| **. Correlation is significant at the 0. 01 level (2-tailed). | Table 4. 22 Correlation between product and customer loyalty Hypothesis 4 Ho: Product does not affecting customer loyalty H1: Product gives effect to the customer loyalty The finding from the data released that customer loyalty and product value is 0. Even the result shows that the value is significant and high relationship between two variables.Therefore the H1 will be accepted and H0 will be rejected. 4. 3REGRESSION ANALYSIS Model Summary| Model| R| R Square| Adjusted R Square| Std. Error of the Estimate| 1| . 980a| . 960| . 956| . 459| a. Predictors: (Constant), Product, Servi ce, Image, Price| Table 4. 18 Model Summary From the table of model summary above, the value of r square 0. 980. This means that 0. 980 of dependent variable are explain by independent variable that has been use in the research. This indicates the high percentage which means that almost all of the independent variables can be used in this research. ANOVAb| Model| Sum of Squares| df| Mean Square| F| Sig. | | Regression| 225. 636| 4| 56. 409| 267. 647| . 000a| | Residual| 9. 484| 45| . 211| | | | Total| 235. 120| 49| | | | a. Predictors: (Constant), Product, Service, Image, Price| b. Dependent Variable: Response of customer| Table 4. 18 ANOVA Regarding to the above table, the F-test is significant which is P value 0. 00 < 0. 05. It means that all the variables validated and accepted since the p-value less than 0. 05. Therefore the model is significant to other words at least one of independent variable is significant to predict the dependent variable. Coefficientsa| Model| Unstandardi zed Coefficients| Standardized Coefficients| t| Sig. | B| Std. Error| Beta| | | 1| (Constant)| . 015| . 266| | . 057| . 955| | Price| . 104| . 180| . 105| . 580| . 565| | Service| -. 057| . 080| -. 072| -. 718| . 476| | Image| . 146| . 159| . 158| . 917| . 364| | Product| . 727| . 225| . 788| 3. 232| . 002| a. Dependent Variable: Response of customer| Table 4. 19 Standard Coefficients The t-test shows the significant result for the dependent variable which is 0. 047 < 0. 05. Besides that, for the other variable which are corporate reputation and service quality where p value is < 0. 05 and it means there is significant relationship. CHAPTER 5: CONCLUSION AND RECOMMENDATIONS 5. INTRODUCTION For this chapter, the researchers will concludes all the information that had been mention from chapter one until chapter four. The researchers also included the suggestion and recommendation for KFC at KB Mall based on the finding in chapter four for future research in order to help other researc hers make improvement and thus provide useful information. 5. 1 CONCLUSION This research had been conduct to identify customer loyalty at KFC KB Mall. Customer is the most important asset for every business in the world. All the companies do not want to lose their own customer especially if customers turn away to the competitors.The researchers had found that the factors of customer loyalty based on price, service, brand image and product. Besides that, there have four hypotheses for this study, which can be prove. The result for hypotheses shows that all the independent variables that are price, service, brand image and product have significant relationship with customer loyalty but the most significant variable is product. In terms of the independent variables, the researchers found that product plays important factor that affecting to the customer loyalty because it has strong correlation which is, 0. 79. 5. 2 RECOMMENDATION Nowadays, there are many fast food restaurant have been built in Malaysia. So existence of the new fast food restaurants such as RasaMas, Chicken Rice Shop, and McDonald exist and they are really make good competition among them. Therefore, to reduce customer loyalty, it is important to KFC to be maintained as a number one in the fast food industry. Thus, through this study researchers willing to make some suggestions for KFC KB Mall and hope it can help in the future. 5. 2. 1 Training the StaffStaff at KFC KB Mall is very important to create long term relationship because they are person who meet customers and treats the order from customers. Therefore, KFC at KB Mall branch’s staff should be giving training maybe twice a year on how to overcome and how to communicate with the customers. Although it takes high cost for the company, KFC need to scarify to create high customer satisfaction. Through training, KFC’s staff can control their emotion when faces different customers who are uncontrollable and have different charac teristics.Furthermore, the staff also should have basic knowledge that can help customers to solved problems. 5. 2. 2 Faster counter services Counter service is important to increase customer loyalty. This is because customer always rushes for their time. Therefore, KFC KB Malls’ staffs need to limit time serving one customer. It can be done if KFC KB Malls’ staff can serve the customers’ immediately and not waste time. Besides that, KFC also need to improve in term of time taken order for one customer. This is because from the researcher observation, customer always complaint that they need to wait until 6 until 10 minutes for taken an order.Sometimes, customers urgently want to order the menu. So, KFC need to improve their process and use another way when make the serving menu. 5. 2. 3 Change the location Location also plays the important factors in giving the best service to the customer. Basically location at KB Mall is crowded because in front of KFC is Mc Donald, RasaMas, Chicken Rice Shop. So, there are many competitors there and customers hard to make choice to go to the fast food restaurant. KFC should find the places that surrounding the building do not have too many competitors that will affected their business.REFERENCES Kotler, P. , & Armstrong, G. (2012). Principles of Marketing. (14th ed. ). England: Pearson Education Limited. (n. d. ). Retrieved from http://www. kfc. com. my/about-kfc-malaysia. php (n. d. ). Retrieved from http://www. fastfoodmarketing. org/fast_food_facts_in_brief. aspx freedownload. is. (2011). Retrieved from http://freedownload. is/pdf/consumers-preference-and-consumption-13515192. html Jeffrey A. Krug. (2001). KFC and Global Fast Food Industry. Retrieved from http://www. oppapers. com/essays/Kfc-Global-Fast-Food-Industry/168890

Inbound Tourism of South Africa

Inbound Tourism of South Africa There are two main factors in recent history that contributed to the increased number of Inbound Tourists to South Africa. The First would be because of the political history of South Africa. After the Second World war there were serious segregation laws implemented. Separating blacks from whites – they named it Apartheid. Play clip: http://www. youtube. com/watch? v=Rz4F_InsBeo If you were a tourist in South Africa and you weren’t white you would have to make use of the non-whites facilities – which were usually of poor standards.In an attempt to put an end to Apartheid, South Africa was sanctioned by the UN and naturally this put South Africa on the global stage. Shortly After ,the UK and USA boycotted South Africa with: * Economic sanctions * Military sanctions * Cultural boycotts * Sporting boycotts Later 23 countries joined in these boycotts. This meant that none of those countries traveled to South Africa . Musicians, actors, writers or other artists did not publish any of their material of South African nature.South Africa was isolated from the world, in the sense that foreigners did no longer invest or visit South Africa but South Africa was still getting a lot of attention internationally. The protests against the Apartheid movement became more violent and the political unrest even worse. Of course this made tourists skeptical of travelling to South Africa. 1990 marked the end of Apartheid; in 1994 South Africa had their first democratic elections. Nelson Mandela was voted the first black President of South Africa.Since 1994 South African Tourism growth has been exceptional Million people Year Only 16 years after being a democratic and free country , South Africa had the opportunity to host the 2010 Soccer World Cup . This event made the world even more aware of South Africa, everyone was talking about the Soccer World Cup and therefore South Africa as a country received even more publicity. Even wit hout the number of tourists that visited South Africa for the Soccer , the number of tourists still increased. http://www. youtube. com/watch? v=SPEG8Gn6Qxk&feature=relatedSouth Africa can cater for almost every type of tourist: * Business tourism * Cultural Tourism * Eco-tourism * Paleo-tourism * Adventure tourism * Sports tourism Today Tourism is one of the biggest industries in South Africa it even surpassed the Gold exports as the earner of foreign currency. Germany , the UK and North American countries used to make up most of the inbound tourist , but over the past year India and China have increasingly visited South Africa. The department of tourism is investing more into marketing in India and China.There are also a couple of strategies put into place to improve the Tourism market in South Africa as a whole. OUTBOUND TOURISM Since the end of apartheid the majority of the population is no longer oppressed. The people of South Africa no matter what race can get better education and as a result they can also pursue better careers. Since more and more South Africans earned decent salaries they could put more money aside for travelling. Although domestic travel is higher than Outbound Tourism , the number of residents Traveling out of South Africa do increase every year.Another factor contributing to outbound travel is globalization, people are getting more curious about the world and they want to experience different destinations first hand. There are also of course business trips as South African companies grow. Sources http://www. youtube. com/watch? v=WTiml3HNFtY (UNTWO) * http://www. youtube. com/watch? v=SPEG8Gn6Qxk&feature=related * http://www. statssa. gov. za/publications/Report-03-51-02/Report-03-51-022011. pdf * http://www. southafrica. info/travel/tourism-030912. tm#ixzz27Yai8HuF * http://www. southafrica. info/travel/tourism-030912. htm#ixzz27YaTs4rg * http://www. sagoodnews. co. za/tourism/tourist_arrivals_up_3. 3_. html * http://www. info. gov . za/speech/DynamicAction? pageid=461&sid=30329&tid=82144 * http://www. youtube. com/watch? v=Rz4F_InsBeo * http://en. wikipedia. org/wiki/Foreign_relations_of_South_Africa_during_apartheidhttp://www. mongabay. com/reference/country_studies/south-africa/ECONOMY. html * http://www. euromonitor. com/travel-and-tourism-in-south-africa/report

Culture identity essays

Culture identity essays Many people go to different countries. Some of them go for school, some others go for business and some others go for living. However, some people adapt well to a new environment and others retain their original culture identity. I think adapting to a new culture or environment depends on three main reasons: background culture, where they stay, and their personality. The first reason is the background culture of people. There are many people who don't like their own culture or environment. They try to run away or change their culture. Therefore, it would be easier for those people to adapt to a new culture or environment. For example, many Russian people especially businessmen don't like the business system in their country. Their system is Communism, which means that the government controls all the production and distribution of goods. Therefore, when many Russian people go to a new environment or new culture, the United States for instance, they find it better than their country because it has a different system. The United States' system is Capitalism, which means that any person can be a private ownership. Therefore, it may be easier for those people to adapt a new culture or a new environment. For example, in "The Plane Reservation," Massud Farzan states that he has stayed in the United States for a long time before he visited his family in Iran. When he arrived in Iran, he found a lot of changes. It can be understood that the writer didn't like his country and his culture before he left to the United States. When he lived in the United States, he found the right place for him that made it very easy for him to adapt to the American culture. Therefore, the background culture of people has a lot of effects on adapting to a new culture. The second reason might be where people stay the most. Some people think that when a person lives in a new culture, he or she can easily adapt to the new culture. Howe ...

English Vocabulary for Clothing

English Vocabulary for Clothing The words below are some of the most important used when talking about clothes and fashion such as when you go shopping. Words that are used only for women are marked with a w, words that are only used for men are marked with an m. General Clothing Terms and Examples anorak - If youre hiking in cold weather, youll need an anorak.belt - Ive lost weight, so I need a new belt to hold up my trousers.blouse w - Thats such a pretty blouse. I love the checked pattern.cardigan - Put on a cardigan and turn down the heat to save money at home.dress w - Anna wore an elegant red dress to the reception.gloves - I prefer to wear gloves to mittens because my fingers need to be free.jacket - Let me put on a jacket and lets go for a walk.jeans - I only wear jeans on the weekend as I have to wear a business suit during the week.jumper - Thats a cute jumper. Where did you buy it?overalls - Overalls have been out of fashion for a very long time.overcoat - When dressing formal, its best to wear an overcoat.pullover - Im cold, so I need to put on a pullover.raincoat - Raincoats wont keep you warm, but they will keep you dry.scarf - A scarf is a beautiful accessory to add a touch of elegance.shirt - You should wear a dress shirt to work today.sweatshirt - I put on a sw eatshirt and went to the gym to work out. T-shirt - He usually wears a t-shirt to work. Hes a slob.tie - On the west coast people dont usually wear ties. However, ties are quite common on the east coast.skirt w - She wore a skirt and blouse to the job interview.mini-skirt w - Mini-skirts were introduced in the 1960s and were considered very provocative.shorts - Its summer. Why arent you wearing shorts?socks - If you dont wear socks, your feet will stink!suit - Some professions require men to wear a suit to work.sweater - I pulled on the warm sweater and drank a cup of cocoa.trousers - Everyone puts on their trousers one leg at a time. Sportswear jogging suit - Alice got into a jogging suit and ran three miles.tracksuit - In some countries, people like to wear tracksuits when lounging around the house.bikini w - Sports Illustrated features a bikini issue every year. Some think beautiful women in tiny bikinis dont have much to do with sports!swimming costume / swimming-suit w - Get your swimming-suit on and lets go to the beach.swimming trunks m - In the USA, most men wear swimming trunks rather than speedos. Footwear boots - If youre going for a hike, youll need to wear boots.sandals - During the summer, I usually wear sandals on the weekends.slippers - I sometimes like to get in my pajamas, put on my slippers and spend a quiet evening at home.shoes - The heels on my shoes have worn out. I need a new pair.sneakers - Were just getting some groceries, put on your sneakers and lets go. Underwear bra w - Victorias Secret has made the bra into a fashion statement.knickers w - Dont get your knickers twisted!panties w - She bought three pairs of panties with her bra.tights/pantyhose w - My sister doesnt like to wear dresses because she hates pantyhose.boxers m - She thinks boxers look better on men than briefs.briefs m - Briefs are also called tightie whities in idiomatic American English. Hats and Caps beret - Men in France seem to love wearing berets.cap - Americans wear a lot of baseball caps.hat - Men used to wear hats in the 1950s. Everything has changed since then!helmet - Soldiers could be recognized during the war by the type of helmet they wore. Natural Materials cotton - Cotton breathes and is an excellent all-around fabric.denim - Denim is the cloth used to make jeans.leather - Leather jackets are considered quite stylish by some.linen - Linen sheets are very comfortable during hot summer nights.rubber - The souls of boots are often made out of rubber, or rubber-like materials.silk - Silk sheets are considered a luxury in most parts of the world.suede - Dont you step on my blue suede shoes is a line from a famous Elvis Presley song.wool - I prefer to wear a traditional wool coat to keep warm in winter. Artificial Materials plastic - There are many plastic components in todaysporting shoes.nylon - Nylon is used to make rain jackets.polyester - Polyester is often mixed with cotton to make a shirt iron-free. Fashion designer - Designers are often outlandish people.fashion - The latest fashions come from Paris and London.fashion-conscious - Fashion-conscious people spend thousands on clothes every year.trend - I cant keep up with the latest trends.unfashionable - That jacket is quite unfashionable. Patterns checked - The checked shirt is quite popular in Portland.flowered - She likes to wear flowered dresses.patterned - I generally stay away from patterned shirts.plain - I prefer a plain blue shirt.polka-dots or spots - Spotted blouses are fashionable this season.pinstriped - A dark blue pinstriped suit can be very elegant.tartan - The Scottish are known for their tartan clothes.

Applied Biology personal statement Example | Topics and Well Written Essays - 250 words

Applied Biology - Personal Statement Example Therefore, pure biology gives us the theoretical approach that will be applied and used in the field through applied biology (Roberts et al., 2000). Living organisms or their derivatives such as enzymes have been used to improve and even manufacture new products. Taq polymerase from Thermophillic bacterium Thermus aquaticus has been used in polymerase chain reactions, in the molecular field of biology. Through biotechnology, yeast in the form of Sacccaromyces cerevisae and S. Carbergensis have been applied in production of alcohol. Similarly, scientists through pure sciences have discovered that use of chemical pesticides is polluting the environment besides causing serious health problems to the consumer. In return, they have discovered that B-toxin that is derived from a bacterium Bacillus thuringiensis kills larvae in plants. Through applied biology, the idea has been applied in the manufacture of biopesticides against larvae in maize hence improving production and conserving the environment (Roberts et al., 2000). Therefore, the two fields co-exist and they can not live without the other. Therefore, students should be exposed to more applied field work rather than pure studies. The knowledge learnt should be applied in solving, improving and modifying of life (Roberts et al., 2000). Therefore, it should be emphasised in the school

Industrialization After the Civil War Thesis and Outline Research Paper

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Malaysia briefing Article Example | Topics and Well Written Essays - 750 words

Malaysia briefing - Article Example The introduction of the Internet from the West to the people of Malaysia have given people a new way to find information and is a great influence (www.bbc.co.uk). Traditional culture has also been replaced by the Western influence of â€Å"partying† for young people. Even the number of people speaking English in Malaysia demonstrates the extent that the West has influenced Malaysia (www.buzzle.com). Malaysia is a very multi ethnic country and the people there are very open to people of all cultures. Visitors should be aware that public displays of affection are not common or looked upon favorably. The sharing of business cards is a gesture meaning that there is a desire to keep communication going. Be advised that not all areas of mosques can be entered by non –Muslims. Shoes are taken off and left by the front door when entering a home. Visitors may be called a â€Å"male uncle† by those who are at least 10 years younger than the visitor (solrehab.com). Tipping is not a common practice in Malaysia, but a visitor can tip if the service was exceptional (www.goway.com). Rabies is a concern in Malaysia, so beware of animals (www.lonelyplanet.com). Religion brings with it societal norms that people are expected to follow. For example, if a non-Muslim wants a dog as a pet, they must first get permission from their Muslim neighbors. Also, couples that are not married are not allowed to be alone together in secluded areas. However, Malaysia is becoming more accepting of other religions and cultures in that when Chinese New Year comes around, many Malaysian workers offer to work the shift of their Chinese co-workers so that they may take time off to celebrate the holidays of their culture (www.absoluteastronomy.com). About 60% of those living in Malaysia are Muslim. Schools include Islamic instruction with non-Muslims studying morals and ethics instead. While the people of Malaysia are tolerant of other religions, there is a

A Letter To My Past Self English Language Essay

A Letter To My Past Self English Language Essay I might find yourself a bit taken back by reading reader from your future. I assure you are not being watch by a hidden camera and the but of a joke. I think you will agree with me, or rather yourself that education is very important to your, our future. For that reason you are preparing yourself for college. I could tell you who you are going to meet and what classes you shouldnt take, but that wouldnt fair. What I will tell you is that your field of vision will widen. Your brain will hurt and you will have many all righters. To truth of the matter is that you have the tools to be successful already. These tools will need to be sharped and taken care of a like any other tool in your garage. Of these tools writing is very important, maybe the most important of them all. To understand how to write is a key that will propel in on the road you will begin on. Through its process and constant evolution, one must embrace writing as an art form and not a chore. Language is a multifaceted tool which we use to communicate to one another. Its defined as a systematic means of communicating ideas or feelings by the use of conventionalized signs, sounds, gestures, or marks having understood meaning. As the definition suggests its more than just spoken words. Its a head nod, a thumbs up, a smile, braille, hand movements, etc. Pediatricians describe children as sponges to indicate their ability to learn from their environment. Those of us lucky enough to be raised in a household with multiple cultures can have an advantage or disadvantage depending on what we are taught. Institutions such as schools, churches, and the military have their own set of governing rules and behaviors which shape our minds and therefore also shape our usage of language. The experiences Ive had in life shaped my relationship with language, through empowering and undermining my search for self-actualization. Growing up in a bilingual family affected my speech development as a child, which lead me to mix the two languages instead of mastering them one at a time. The United States is a melting pot of difficult cultures, peoples, religions; I believe its what makes this country so great. Even though the United States does not have an official language, English is predominately used. Of course some might argue that in Florida or Texas, Spanish is more widely used, but thats another topic for another day. Being of Spanish decent can be hard and confusing at times. I am of Puerto Rican decedent and was born here in America. My mother being Puerto Rican and my step-father being Guatemalan had issues with what language I was supposed to be taught first toddler. My step-father said I should learn English first because we lived in America and everyone speaks English. My mother on the other hand wanted me to learn Spanish so that I wouldnt forget my roots. As a child hearing my mother speaking Span ish and my father speaking English hindered my communicational development. Thus the language of Spanglish was born. Im sure that Spanglish was being used before I was born, but the fact that I was combining both languages to communicate held me back in some areas. I would start a sentence in English and finish my thought in Spanish. It wasnt that I was doing it on purpose, but my mind took the easy route to finish my thought. If I couldnt find a word in English for something I wanted to say, I would just find one in Spanish and vice versus. That may have worked at home, but it didnt work so well when my Jewish pre-kindergarten teacher couldnt understand me completely. It wasnt that I was not smart enough to be in her class, or develop enough to be in pre-kindergarten. I knew my ABCs, could count to ten and knew the colors of the rainbow. The Hindering factor was that I knew them in Spanish. My inability to use the English language at that age was going to hold me back in school. I was possibly looking at a disadvantage from the start. My mother was so afraid of the school not accepting me in to kindergarten that a summer of hell awaited me. She stopped talking to me in Spanish and English became the predominate language in my home. Being that I was young and a sponge, t didnt take me long to learn the English language for my age. I was able to understand and be understood by my English speaking only teachers. That decision that my mom made resulted in another dilemma in my life which I now still deal with. Growing up in a multicultural environment confused me at times and let me to think and believe I was rootless. Am I an American or am I Puerto Rican? Do I feel comfortable speaking Spanish or English? Everyone at school spoke English, my mother once schooled started talking to talk to me in only English and no one really talked to me in Spanish besides my cheek grabbing aunts no came to visit everyone once in a while. I believed that my roots as my mother put it were slipping away from me. I felt ashamed for a long time because I think I wasnt Hispanic enough or Puerto Rican enough. Having to switch on language the way I did when I was younger put bump in my road for success. To this day I hate spelling and I rather do math. You could say a some people dont like to spell. That is a true statement, but my inability to master one language at time was very confusing. One question that my grandfather asked me repeatedly when I was younger was, How do you say that in Spanish. One instant that I remember, he was referring to my uncles Nintendo. I had asked him if it was alright if I could use the Nintendo in English. Even though he understood what I asking, he was playing a mean trick on me and proofing a point to my parents. He told me that if I could tell him how to say Nintendo in Spanish, then I was allowed to play. I had to ran to my father ask him and he told me Nintendo in English is Nintendo (with a Spanish accent) in Spanish. I felt a bit dumb, but I didnt care at the time because all I wanted to do was play Nintendo. Thinking about that time it was hard for me to have a full conversation with my grandparents without being frustrated. To a degree with was like Malcolm X writing is letters in jail, I know what I wanted say, but I had a hard time saying it in the right language. I eventually took Spanish classes to improve my Spanish speaking skills and talked more with my parents in Spanish to not lose touch with that side of myself. My enlistment in the military was not only culturally shocking, but linguistically shocking as well. Ive recently closed a chapter in life, titled The Marine Corps. It was a life altering experience which I befitted from tremendously. It was a culture shock to say the least. I mention this because there were expectations of me which I had no clue of. I was supposed to know these things, about those things, and all that overnight. One of the craziest issues I had was the language. All of my life the floor had been the floor and all of a sudden floor was now the deck. The walls were bulkheads, the windows were portholes and my shirt became my blouse. Now back on my neighborhood if you were a guy and you wore a blouse that you played for the other team, by that I mean homosexual. I slowly realized that the Marine Corps was rooted in Naval traditional and the terminology date back to ship life. After a while verything started to make sense, but that doesnt mean it became easier. I was st ill being yelled at for referring to the deck as the floor while I cleaned it. Another issue in the Marine Corps I had was speaking in the third person. Now that only last for the three months of boot camp if you ever met a Marine and asked him about the longest time of his life, he or she will problem say Marine boot camp seemed to never end. I just couldnt understand why I needed to say This recruit or recruit Perez needs to use the head instead of saying Hey I need to use the bathroom. Again those were just traditions that fitted a purpose. Whenever you spoke incorrectly the Drill Instructors made it a point to correct you with physical fitness, with that being said I was one tough and lean recruit by the end. Besides being expected to perform in boot camp and being held to a standard. The rest of my Marine Corps life was one learning experience after another. I learned that you dont address a Colonial the way you would you home boy back at home in an e-mail. Professionalism is s omething you need a lot of if you going to survived the arm forces. You are a cut about the rest; cream of the crop so that meant if you half ass work wasnt tolerated. Incomplete work, or work poorly accomplish is the same as not doing it at all. Writing professionally wasnt something I was taught, but I learned under fire. I would write an e-mail or a respond to question 3 to 5 times and had my peers look it over so I wouldnt get in trouble. That would hinder my workload output, but I wasnt being yelled at anymore for not being professional, not it was about not working fast enough. It used to scare me to know that I would have to write an e-mail and 1000 people would read it. I dreaded replies on incorrect grammar or my use of Spanglish. Yes I did use Spanish on a couple of occasion and that they go over so well. With time everything can be accomplished, and my writing skills became better, I do still try to review my work/email/face-book status updates before hitting enter, it ju st a habit now. My experience with my own culture and cultural language (Spanish), allowed me the understanding needed to embrace the Japanese culture and language. My Marine Corps life has let me different place around the world and Okinawa, Japan is included in that list. I still remember being picked up from the airport by my superiors and the long drive to base. Its a humbling experience driving around in a different country and seeing a different set of people you arent used to seeing. I was trying to read billboards, street signs, and even the menu off of the McDonalds drive through, but everything was Latin to me. Well it wasnt Latin most likely the signs were in Hiragana, Katakana, or Kanji. Hiragana, Katakana, and Kanji are 3 forms of writing that the Japanese use. My friends and I would go and interact with the people of Okinawa; we didnt like staying on base so we explored the island and what it had to offer. It wasnt easy at first, but the Okinawan people were very accepting of us becaus e we at least tried to learn the language. I carried a Romanized dictionary, to be able to say what we were trying to convey. Even though I know that I was order chicken in English, but the Japanese waitress only knew Japanese. My friend, Wesley would come to the rescue on occasion such as those if I took too long in my dictionary. He had a pocket picture book, which travelers used in different countries to express what that want. He pointed to a picture of chicken and the waitress new exactly what I wanted to order. It amazed me that images can be used to communicate the basic of thoughts. My patience in knowing that I was guest in Okinawa and that I was the one that couldnt be understood helped me better understand the people and culture of Okinawa, Japan. Language has been my double edge sword and that if I used correctly and I acknowledged and understood, but if I am careless and foolish with it and it cut you deep than anything known to man. Of course language isnt something you can pick up and slick through the air, but you can master this invisible tool. I practice when I speak, read, write, sign, and even nodding my head. It is what I do with my experiences; it is what I do with I practices that shape my mastery of it. To quote smarter man than I He who controls the language, controls the word. I believe the word word in his quote means my inner being, my inner self. To become my best self, I must be fully aware of who I am and realize I can be more. I will not be a prisoner of my own mind, for it is I that hold myself back or lets myself fly.